The Market Basket Story

Ten years ago, Lindy McLeod was living abroad and while visiting France, admired the women of Paris rushing home in the evenings and on weekends with their fresh produce – fruit, breads, meats and cheeses – brimming in their seriously chic shopping baskets. She bought some for herself which rapidly became an indispensable part of her life because, as well as looking great, they proved to be extremely hardwearing and the handles were very strong and did not break.

After returning to Australia and realising how many plastic bags we use as a nation (at its peak over 7 billion annually!), Lindy began investigating the possibility of bringing a classic French-style shopping basket to Australia.

She is now able to share the market basket shopping experience with Australians. A simple, stylish, multi-functional shopping basket, a household item in France, is now available in Australia.

The baskets have been a phenomenal success wherever they have been sold. These baskets are genuine French-style market baskets imported from Morocco. Each one is handmade using traditional methods and techniques and so is unique. The baskets are made of strips of woven palm leaves from a species of date palm. These strips are then sewn together and the basket built up in “rounds” into the traditional triangle shape, variations of which can be found in countries all around the Mediteranean. The more rounds the bigger the basket! The handles are of genuine Moroccan leather and firmly fixed to the baskets so they never pull off. Handles are either short so the baskets can be carried in the hand or on the elbow, or longer to go over the shoulder.

Naturally, they work best filled with the best Australian fresh produce. They are also extremely versatile, either as a fabulous companion for shopping, transporting gourmet goodies on picnics, a great beach bag and a perfect present – either on its own or filled with great food and wine. You can even take it away for the weekend – it’s much easier to pack than a suitcase!

Once you own one of these beautiful, elegant baskets it will become part of your life and you will wonder how you ever lived without it!

Market baskets are available from selected retailers across Australia. For information on availability, contact The Market Basket Co by email at info@themarketbasketco.com.au
or by phone on +61 (2) 9332 2031 Mobile: +61 (0)403 822 835